light blue suit dress Ariana Madix's Satin Ruched and pocket flaps Oxford Blue Suit Jacket

But those who thought it was illuminated by artificial light were more likely to see it as black and blue

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A big part of how you see the dress has to do with a process called colour constancy Before any studies had been published, psychologists and vision experts were quick to explain that the #thedress illusion is related to a process called "colour constancy" whereby your brain takes environmental lighting effects (which are ambiguous in #thedress photo), and your own past experiences, into account when interpreting the precise wavelengths it believes are being reflected off a surface